New nike, new dream

If the opening is a pull-style sports car for adults dream, with the newest pair of Nike (Nike) is the boy wishes.

Nike, founded in 1964, formerly known as the Blue Ribbon Shoe Company. In 1972, air max Nike changed its name to Blue Ribbon. In 1975, in order to reduce production costs, Nike Japan's production lines to lower labor costs in Korea and Taiwan, and later extended to Indonesia and China; 10 years, the rapid rise in the United States, the mid-80's, Nike's annual turnover of more than 3.7 billion U.S. athletic shoe market, occupying more than half; Nike's annual sales in 1999 reached 95 billion U.S. dollars, into the "Fortune" 500 ranks over the original Adidas brand with industry leaders Adidas, Reebok, as the success of the past 20 years the world's consumer goods companies.

In Beaverton, Oregon City, four-story headquarters of Nike, but not seen a pair of shoes. Staff are busy doing just two things: one thing is to build a global marketing network, and the other thing is to manage its worldwide company. Not a production equipment, Nike created a worldwide empire. This is the essence of Nike's business model of virtual business.

Phil Knight (Phil Knight) is a legendary figure. In 1972, he founded Nike (Nike), and quickly create the world's leading brand sporting goods industry. More importantly, Knight 80 in the last century the implementation of the "wholesale nike air max" mode, has now become a global sporting goods commercial mainstream business model. Even those who have a centuries-old tradition of sports brands, but also had to choose "Nike" Survival mode, in order to keep pace with the expansion of Nike's rhythm. In response, Phil Knight said: "I wanted to beat Nike, the only way is to comprehensively and accurately imitate us, and then find out all the different points to break."

In 1992, China's best gymnast Li Ning was founded by our name sporting goods company to enter China's sports goods industry "brand" development stage. However, in the first decade, the majority of the Chinese sports goods manufacturer Nike is only "asset light operating" mode key OEM partners, and thus the birth of a group of good manufacturing skills OEM factory. In the southeastern coastal Fujian Province Jinjiang City, there are nearly 3,000 footwear manufacturers, employing more than 30 million, annual output of 650 million pairs of shoes. Of these, only 38.8 square kilometers area of the town of Chen Tai, China and the world's leading producer of sports shoes. Now, from Jinjiang Anta, 361 °, Xidelong del benefits, Jordan, Kinglake and other brands, rely on imitation Nike rapid development of important local Chinese sports goods market competitors.

As Phil Knight has said, the global sporting goods industry and increasing competition from convergence in the "Cheap Nike Shoes model." By Li Ning, Anta, represented by the local sporting goods enterprises in China is also pursuing "asset light operating" mode. This means that, beyond Nike will become increasingly difficult. Through this case, "Nike model" and the analysis of corporate strategy Anta, Phil Knight to solve the puzzle of the set.

Par airmaxshoes le mardi 16 novembre 2010

Commentaires

#1 Par ~Nike Air Max 2009 le 05.03.2011 à 04:04 top
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