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Look at a business in brand management capabilities, do not have to analyze its annual ad spending, it does not take up a strong collection of promotional activities, only from a small number of public relations activities can be done about it the brand's "good faith" is sufficient. In recent years, the market there is no lack of marketing by a bright spot in a rapidly seize the fame of the brand Cheap Nike Shoes, "popular night" phenomenon has led to domestic enterprises, collective, "impetuous", and are seeking a shortcut to create brand awareness. Public relations industry to see the current hot enterprise managers can gain a glimpse of the psychological. But public relations is always only a means, not the foundation for enterprises to grow. In other words, accurate means of public relations practitioners can help enterprises in the internal force during the sublimation rate of increase, but companies should bear the risk of exercise accidentally possessed by the devil. Choose their own way and public relations public relations, brand managers should have a "You Are the One," the professional, single-minded spirit.

Local sports brand, whether it is before staking their claims, or the moment of sports marketing, entertainment marketing, the key point is to seize the customers, to improve passenger flow, the momentum and influence in order to achieve the double objective of the consumer mind, I believe that the main emotion brand marketing needs to focus on public service plan.

In fact, the public marketing itself very low threshold, and can make use of the opportunity and bright and very rich, from the 2008 earthquake show major companies, to the limelight recently is still not reduce the concept of low-carbon environment, is to stimulate enterprise by Potential elements of marketing, whether it is show business publicity, or reveal the truth, eventually promote public nike air max 90 welfare, the progress of charity, through the company's own power to help the people in need and achieve the purpose of improving the brand reputation, total multi- a result of winning the biggest marketing charm. For the sports brand, the best public interest point of view, is currently the social hot spots, no doubt from the environmental point of view the development of new fabrics and production technology, whether it is the attractiveness of the product itself, or the PR propaganda, there is absolutely a strong foothold. Meanwhile, China's vast rural market competition as a local brand, "home", there is a large commercial space available for mining, how to develop this market to establish brand recognition and marketing channels are equally important, or is to be carried out simultaneously. I believe that worthwhile marketing strategy, you can hope through the construction of public schools to provide sporting goods, equipment and clothing, and other manner, to lay a solid foundation of brand penetration.

But to note that, like martial arts air max shoes martial arts masterpiece in general will have a reaction, public marketing is a double-edged sword, if selected for the marketing point of failure or process to control the poor, is likely to hurt the fundamental corporate brand , especially when the same industry companies are focused event of a hot spot when a society, for the attention to detail will be the key to the success of the decision.