Since 2005,
Cheap Nike Shoes
sponsors from the Super League in 2009 on the Super 16 club competition
clothing and equipment for hunters has been 5 years. China to use its
monopoly position in the top league, Nike tried to have very close with
the Chinese soccer contacts. It is proposed to create a soccer culture
with Chinese characteristics, to include many elements of Chinese
football.
But
Nike's contract did not shake the position of the national team sponsor
Adidas. Last year, Adidas has been successfully contract with the China
Team, the contract period of four years. Nike plans to snatch defeat
Team China, which makes China's high-level Nike was disappointed, more
determined to continue to increase their investment in the determination
of Chinese football. In their eyes, already at a low ebb with the rise
of Chinese football will inevitably one day.
Although the Nike Super League success of a
comprehensive package, but such results have not been Nike's marketing
headquarters of satisfaction. Beginning last year, Nike headquarters in
China increased investment in football, and began plans to implement the
hands grabbed from Adidas China Team sponsorship rights of the
Strategic Concept. Associated with the Chinese Football Association in
the exchange of persons, Nike
air max shoes
has tried to knock on more than 1,000 million U.S. dollars the Chinese
national team's sponsorship of the door, but did not expect such a huge
amount of sponsorship money did not shake the Adidas sponsorship status.
Since
1979, the Chinese Football Association has started cooperation with
Adidas, Adidas has become the first Chinese national team history,
equipment sponsor a competition, and cooperation with adidas until 30
years later, has never stopped. But in recent years, with the Nike
soccer market share in China in depth, they try to monopolize Adidas
sponsored the Chinese national team status. It is understood that Adidas
sponsorship deal with the Chinese national team expires in 2009, Nike
intends to take this to the end of their contracts to seize the
opportunity to China from Adidas's sponsorship of the team. To this end,
Nike sponsorship funds dished out a high, as the number of the
sponsorship, insiders revealed that 1,000 million dollars.
Since 2009, Nike signed with the Super 5-year contract and began
heavily armed Super 16 teams, when the $ 15,000,000 contract to Super's
"money" King much good. But Nike's ambitions on the Chinese football
more than that. According to insider, Adidas, Nike has been on the team
get a sponsorship contract in China to heart and is determined from
Adidas, the world's number one market in China's hands grabbed the
biggest piece of football market fat.
Nike in 2010,
organized justice super all-star game, the Nike and China continued
their close cooperation between football. Last weekend, the Nike company
and the super co-operation was held in Shanghai Symposium to the 2010
season, a summary of the cooperation, but also on the two sides in the
cooperation within the next few years were analyzed and discussed.
During the exchange, Nike
wholesale nike air max
also introduced the responsible person for some time on their
sponsorship of football in China, support and other aspects of planning,
said a Nike-related, many Chinese professional clubs, and even the
team's young Guo Zihao Training remains at a low level, a big gap with
the European deposit, more because of the training philosophy and system
problems. Nike co-operation in the future use of its advantages in
Europe, to help China's youth coaches, players use advanced training
methods to improve, but also increases the opportunity to coach visits.
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