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China Trade Fair Site, "Daily News" reporter hat Garment Co., Ltd. in Zhejiang Sheng Hung found the small hall, a variety of international brands of down jackets are on display shelves. Italian press picked up a brand HenryCotton's down jacket, Sheng Hung, a clothing salesman told reporters, "this style are very good sales in the world," but down the fabric and have adopted a more high-end materials, prices tend to make customers stay away."There is such a customer hat fancy style, we can change the fabric and the design of some of the details, so not very expensive price." The salesman told us that they have a large number of companies from Italy and other countries, well-known brands orders, each of these brand new style design is to attract other foreign or domestic sales of its customer's chips."In the past, because we eat a lot of loss of intellectual property." Vacuum vessel Zhejiang Hals International Trade Co., Ltd. Sales Director Asia, silver partner Chen told reporters, "In the beginning when the main learning process, such as the appearance of design, more or less the old product to produce a number of (intellectual property) issues. especially the export to Japan, as long as the other party applied for a patent in Japan, similar to our products can not be exported to there again. "
A similar situation is not uncommon in the Chinese hat manufacturing. Shanghai Pan-Pacific law firm Chun-Quan Liu said that China's foreign trade mostly to manufacturing companies, the phenomenon of infringement of intellectual property rights of foreign products more. "China has been a hat enterprises are mainly OEM for others, the foreign company to do R & D and marketing, production and some do not, so the phenomenon of infringement of intellectual property aspects of major Chinese enterprises are more."

Import and Export Co., Ltd. Ningbo broad hat Lin, general manager of Air China about their experiences. "We need to always pay attention to intellectual property rights to protect our customers, win more business this is our important prerequisite for long-term cooperation. If there is a violation of their intellectual property rights, our order will face a major loss." Lam where enterprises are mainly in accordance with the requirements of foreign customers, manufacturing products, mainly for paper stationery and gifts, it is easy to produce Red Bull Hats intellectual property rights of friction, so the company must be extremely cautious.

Even though some companies have their own patents, for intellectual property protection also appeared to be inadequate. "Many of our products have patents," a production of Buckles manufacturers told reporters, "but the buttons around the production of at least hundreds of companies, hundreds have come to imitate you, you want to protect can not protect." The manufacturers said that they sometimes should customer requirements, independent research and development of new hat styles or design, but only to ensure that before the arrival of customers will not be copied. Once the customer which new products are used in products to the market, its also not "patent" to speak of.

"We have a ceramic pot suitable for induction cooker is indeed a national patent." Jingdezhen Porcelain Co., Ltd. general manager Fan Qihua Po still has his worries, "But now we have a patent imitation products out there the same in the market. "In his view, the label of domestic patent protection is not enough, it took legal action human, financial and other aspects of cost too much time on their businesses of this size is not worth much.

In response, Chun-Quan Liu pointed out that in recent years there have been some of the traditional big companies overseas Chinese enterprises intellectual property right infringement. "With the importance of intellectual property rights in China, such as China's patent applications increased year by year, slowly in some areas of technology in their relatively strong patent, which is what we expect. But I think the Chinese intellectual property system was introduced more than a decade, are just the initial stage, does not count as a real attention, attention can only be called a start. many companies at a disadvantage in this respect, began to put into this talent, but still need to wait for some time output . "

Dean, School of Shanghai University Intellectual Property Tao Xinliang further recommended that economic activity in the globalization trend of internationalization of intellectual property rules, the international trade in the forward forward. "Therefore, foreign trade enterprises in import and export activities, at home and abroad in commercial transactions, intellectual property rights to the string tension. The one hand, do not infringe the intellectual property of others, on the other hand do not let their own intellectual property by others violations. "

A long way branding

Repeatedly touched on intellectual property behind the red line, is the corporate brand "not confident."

In hats, scarves, gloves and other clothing import and export trade, import and export of happiness, general manager of Ningbo, said Chen Xu, who has also been aware of the problem. Compared with the top brands, such as the LV has its own well-known logo, although the domestic companies are doing similar things, but the lack of competitive brands, creating a brand is not easy.

In his view, do have a guarantee of quality brand first, then have their own characteristics. "Although our company has its own brand label, but the domestic brands in foreign countries is difficult to be recognized, so basically dominated by OEM production for other people to do after the wedding dress."

Hang Lin also said that if the use of design patents to protect, cost or partial expensive. Therefore, they present to sample or in OEM production of the main ODM supplemented by their own design. "Although some customers will choose our design, but this is still relatively small, the process is still quite long. According to Lin Airlines introduced to their company, for example, the current products on the market in China or in the company's own brands, in the designs and patents will ensure that investment. The show is also a major exhibition designed their own products.

Air Lin Chen Xu agree saying, "DC Hats brand building, market acceptance necessary for a long process; Secondly, foreign companies have a very strong sense of self-protection, would rather not sign do not have our brand, do not want to be controlled by others . "

However, the growing domestic cap companies or from independent brands and its own intellectual property to benefit a lot. "Later, as the business develops, we learn from experience, began to gradually develop their own design. Now encountering similar problems less and less." Chen Xu said.

March 2, the 21th East China Fair into the next day. With the first day of the deserted scene slightly different, the hall began to appear a lot of luggage and coming and going of foreign investment.

For a long time, and "Made in China" label accompanying intellectual property issues, has become a sensitive nerve. Although it is a "world factory", but really belongs to Chinese enterprises and is recognized by the international market, intellectual property, but rare. Enterprises in their efforts to develop their own patents, but also had to repeatedly touch the intellectual property of others facing the embarrassment of the red line.

"No, no, I just follow our company's design factory to produce clothes on the line." AlhazShiliwala businessmen from the United States told reporters that Chinese and their new era caps companies lower the price of production factories in China, but does not plan to buy independent research and design in China products.