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There are reports that "New Year Eve Party" has become a major television's "battleground. " As in NFL Hats 2011 the first "shot" of the New Year of the war, according to statistics, more than a dozen TV's "Rush"will burn less than 200 million yuan. So there are multiple voices that, so as to improve the ratings kitsch "burn Competition " is a waste of resources, and burned the money, after all, social resources, rather hurts.

This view, there is some truth. But for the major television stations to seize the "contested"matter, but also scored the two point of view. First, the not to do, and second, what to do.

From "Should do " point of view, the major TV stations to mobilize their own capacity Si Pin "contested", is also a progress. Because, after all, belong to normal market behavior, as long as the money not the government, as long as the image is not some government works out, nothing can not. Enter the market, must face the competition, which is benign. The other way round, if you do not "burn Competition ", simply specify a television station out of a single New Year's Eve party, down to save money, but the audience will be doing? Will do a good job it? Would not it be a return to the old monopoly?

Moreover, such competition, the audience is a good thing. Fox Hats Viewers more choice, want to see Taiwan do not want to behold Taiwan, in the hands of the remote control is the voting machines. TV stations in their own different characteristics, enrich the spiritual life of the people, but also reflect the needs of multi-cultural society, is not a good thing? Although the two million does sound a lot, but think about all the people because of 2 billion and cheerfully over the New Year, but a few cents per capita spending, which 2 billion is not too worth it? Astronomical compared to a year of public money to eat and drink, buses spend public funds to travel, take the market access of this 2 million spent was not wasted.