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First Baldwin appeared in a sales angle for Wegmans; now he’s starring in an ad attack for New Era Cap Co.

The Buffalo-based company, which makes headgear for Major League Baseball, launched a alternation of commercials with the “30 Rock” brilliant April 8 that will abide through the World Series. The commercials centermost on the animosity amid the New York Yankees and the Boston Red Sox, with Baldwin acclaim for New York, and John Krasinski, of “The Office,” abetment the Sox.

“Alec loves the Yankees, everybody knows that. And John is cool Fox Hatsamorous about the Red Sox,” said Dana Marciniak, a backer for New Era Cap Co. “We capital to accomplish abiding the aptitude we acclimated were absolute admirers so we could break authentic

to what the bartering was about.”

The a lot of contempo commercial, blue-blooded “One Hitter,” has Baldwin sucker-punching Krasinski afterwards afield assertive the Sox exhausted the Yankees in a game.

Airing on ESPN, Fox, Comedy Central and added sports and cable stations, the commercials accept gone viral on the Internet. They accept about one actor angle on YouTube so far, forth with abundant Tweets, shares, brand and comments about the spots.

An associated bit of business has admirers voting for their admired MLB Hats aggregation on Facebook, with added than 30,000 followers abetment either Baldwin or Krasinski.